We’re thrilled to announce a powerful new feature that’s now live in your digest emails—NewsleverAI summaries!

Starting today, your daily digest emails include AI-generated summaries highlighting the most important updates from competitors’ news and social activity. Whether it’s a major product launch, a viral post, or a new campaign, NewsleverAI scans and summarizes the key details so you can stay ahead without wasting time.

Here’s why you’ll love it:

• Time-saving insights: Get the highlights in 21 seconds or less.
• No noise: Focus on what matters most, without the clutter.
• Stay informed: Always know the critical moves in your industry.

We’re excited for you to experience this smarter way of staying ahead!

North Caldwell, NJ – August 19, 2024 – Signal Insights, a leading platform used by marketing teams to monitor and analyze competitive activity, announced today that it will rebrand to Newslever effective August 26, 2024. This name change is part of the company’s broader effort to better align with its mission and differentiate itself in the market.

The transition to Newslever reflects the company’s commitment to providing actionable insights that help businesses stay ahead in an increasingly competitive landscape. With hundreds of clients and tens of thousands of users relying on the platform daily, the company will continue to deliver the same trusted service under a new, more fitting name.

As part of its ongoing mission to provide cutting-edge tools for marketers, Newslever is also excited to announce the addition of several powerful new features:

• Competitor Website Change Tracking: Users can now monitor and compare changes on competitor websites, gaining insight into their latest strategies and updates.
• Email Newsletter Subscriptions: Stay informed by subscribing to and tracking competitor email newsletters directly within the platform.
• Advanced Digital Ad Tracking: The enhanced ad tracking capabilities allow for more detailed analysis of competitors' digital ad campaigns, giving users a deeper understanding of market positioning.

These new features further solidify Newslever’s position as a leader in helping businesses analyze and respond to market changes, enabling them to make data-driven decisions with greater precision.

The new branding will offer a simpler name while maintaining the same high-quality product that users enjoy every morning.

For more information about the rebranding, please contact Amber Herndon.

About Newslever

Newslever, formerly known as Signal Insights, is a platform that empowers marketing teams to efficiently monitor and analyze competitive activities. Trusted by hundreds of companies, Newslever provides the tools needed to gain strategic insights and make data-driven decisions.

Contact:

Amber Herndon

Chief Client Officer

[email protected]

https://newslever.com

We're thrilled to announce an exciting new addition to Newslever that we believe will significantly enhance your ability to track and analyze your competitors' activities.

We’ve launched a new Metrics Dashboard! This powerful tool will provide you with an array of charts, graphs, and reporting data featuring a variety of metrics and scores related to your and your competitors' news and social media activity. We believe these new features will provide you with deeper insights and a clearer understanding of your competitive landscape.

You can access the metrics dashboard here: https://app.newslever.com/metrics

Have questions? We may have answered them in the Metrics support & FAQ section.

If you have any additional questions or need assistance navigating the new features, please don't hesitate to reach out. Happy tracking!

We’re excited to announce a new enhancement to our Screenshots feature at Newslever!

Now, you can seamlessly compare changes by moving a slider across the screenshot to view the before and after.

Select any two screenshots to analyze changes more effectively and gain valuable insights.

We're thrilled to announce a powerful enhancement to Newslever – Screenshots! This feature is designed to provide you with deeper insights into the dynamics of your tracked organizations' websites.

Here are the key details:

Track Specific Pages:

• Now, you can track up to 2 website pages per organization, focusing on specific products or landing pages that matter most to you.
• By default, the homepage is tracked for each organization. You can add 2 more for each company.

User-Friendly Management:

• Administrators can easily add or remove pages by clicking "Manage Screenshots" from the profile icon dropdown on the dashboard.
• This link will take you there too: https://app.newslever.com/?window=screenshot-management

Instant Initial Screenshots:

• As soon as you add a page URL for an organization, an initial screenshot will be taken within a few minutes, ensuring a quick start to your tracking experience.

Automated Weekly Checks:

• Newslever will automatically check the designated pages every Monday to identify changes. A screenshot will be captured if any alterations are detected; otherwise, it will skip the screenshot for that week.

We believe this new feature will enhance your tracking capabilities, providing a more comprehensive understanding of your tracked organizations' online activities.

For step-by-step instructions and more information, check out our help documentation.

Happy tracking!

Hi there,

Great news! We've added LinkedIn ads tracking to your Newslever dashboard and digests. It's already active for all the organizations you monitor, appearing in the "Ads" section alongside Meta and Google.

Happy tracking!

After analyzing years of social posts from thousands of companies, it was time to give our social scoring an overhaul.
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Beginning tomorrow, social scoring now displays at a scale of 1-100, making it much more usable and easier to analyze. Our algorithm also accounts for outliers (like paid promoted posts).
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Just like the design of our News-Value Index, both a numerical score and a color gauge help you quickly identify the engagement of a social post.
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In the dashboard, you can also toggle scores to be based on a single company's posts or against all companies on your dashboard. This now allows you to view the engagement of a smaller company's social media posts without the impact of the engagement and following of a much larger company.
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The social post scores shown in digest emails are compared to that company's posts and not all companies.
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Have questions? Don't hesitate to reach out!
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We’re excited to announce our latest feature: view modes. We know that members on your team use Newslever for different reasons and we found a way to support them.

Now in your Newslever dashboard you can toggle between Focused, Balanced and Expanded views and see changes in real-time. These views control the quantity and the quality of the content you see. You can also choose which view you prefer to receive for your Newslever digest.

Focused View

Contains only the most important news updates, without any marketing noise from social media, ads, emails, and blogs.

Focused view is for executives who want their morning email to only have meaningful insights and important updates. This view will exclude marketing updates from social media, ads, emails and blogs. Users of Focused view know that when a Newslever email hits their inbox in the morning there’s valuable news articles inside. With Focused view, you may not get an email every single day.

Types of users Focused view might be best for: sales teams, leadership teams, and other employees who don’t live in the marketing/communications world.

Expanded View

Contains all the news stories, industry news from custom phrases, and all the marketing content like social media posts, ads, emails and website content.

Expanded view is for the power user who doesn’t want to miss a single thing, even if they have to weed through a lot of content. You may have to spend some time finding what’s most important, but your competitors won’t post anything without you knowing.

Types of users Expanded view might be best for: competitor analysts and anyone who considers themselves a Newslever power-user. This mode is best experienced in the dashboard and not as a digest.

Balanced View

Contains relevant news stories along, your industry news, and the marketing content like social media, emails, etc.

If you’ve been using Newslever for a while, this is the view you’re used to seeing every day in your digest and dashboard. Balanced view is a comfortable middle ground between Focused and Expanded.

Types of users Balanced view might be best for: marketing teams, social media coordinators, and anyone who’s job is focused on competitors.

Updating Your View Mode

Users can update their digest view preferences by clicking the profile icon in the top right corner of the Newslever dashboards. Administrators can also update user preferences in the User Management Portal.

All users have the ability to toggle between the view modes in real-time while exploring their dashboard.

Schedule an Update Meeting

If you’d like to make any changes to your dashboard or if you have questions regarding view modes you can schedule a 15 minute update meeting with Amber, our Chief Client Officer.

Have you ever wanted to click items in the competitor newsletters - like a webinar, case study, etc? Now you can!
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In your Newslever dashboard there's now an "open email" link at the top of each email we collect. Clicking that link or the image will open the email in a new tab so that you can download and click anything* you want in the email.
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Have questions? Don't hesitate to reach out!
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*We did disable unsubscribe links so that those are accidentally clicked. :)

🎉 Newslever's News Value Index (NVI) went live this morning! We’ve heard from many clients that our social media scoring provides a lot of value, so we brought a similar concept to news stories.

What is the News Value Index? How does it work?

The NVI judges a news story’s potential value. While “value” is highly subjective, we’ve used machine learning and natural language processing to compare over 50 million news results, hundreds of thousands of domains and dozens of proprietary data points to produce a meaningful score. Reach, authority, frequency, and sentiment are all taken into consideration to generate the NVI.

News results are scored on a range of 0-100. The higher the score, the higher the likelihood that the article contains meaningful information.

You can see scores for all news stories now in your dashboards and starting tomorrow morning in your digest emails. Both a numerical score and a color gauge will help you quickly identify the most valuable news stories at a glance. Press releases are identified with “PR” inside the green color gauge.

Schedule an Update Meeting

If you’d like to make any changes to your dashboard or if you have questions regarding NVI scores you can schedule a 15 minute update meeting with Amber, our Chief Client Officer.

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