Social Scoring Refresh

After analyzing years of social posts from thousands of companies, it was time to give our social scoring an overhaul.
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Beginning tomorrow, social scoring now displays at a scale of 1-100, making it much more usable and easier to analyze. Our algorithm also accounts for outliers (like paid promoted posts).
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Just like the design of our News-Value Index, both a numerical score and a color gauge help you quickly identify the engagement of a social post.
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In the dashboard, you can also toggle scores to be based on a single company's posts or against all companies on your dashboard. This now allows you to view the engagement of a smaller company's social media posts without the impact of the engagement and following of a much larger company.
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The social post scores shown in digest emails are compared to that company's posts and not all companies.
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Have questions? Don't hesitate to reach out!
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